Insights

Expanding your sales team should correlate directly with the growth of your organization – but it all comes down to hiring the right people. Building a killer sales team starts with filling the roles that generate opportunities at the top of the funnel: Sales development representatives (SDRs). But despite often being labeled as an “entry-level sales role,” hiring talented SDRs is extremely challenging, and it’s easy to get wrong. From placing too much emphasis on verbal communication skills to hiring an uncoachable SDR, here are the seven biggest mistakes we see companies make when hiring entry level sales candidates.