Insights

A blog for leaders who care about recruiting and retaining the next generation of talent.

The Rise of the AI Generalist: How to Adapt Your Entry-Level Hiring Strategy to Hire Difference-Makers
Aug 26, 2025

If you lead early-career hiring, you’re probably bracing for tougher conversations with your CFO. In most industries, hiring targets are getting smaller, budgets are tightening, and the instinct might be to scale back entry-level hiring. After all, if AI is automating more of the “starter” work, do you still need as many junior hires?

Ushering in a New Era at RippleMatch: Building the Future of Hiring
Aug 18, 2025

Three years ago, I chose to join RippleMatch because I felt an immediate connection to its mission of expanding access to opportunity. I saw a product and a team with the potential to fundamentally change how hiring works in today’s world, making it fairer, faster, smarter, and more human. My own journey began in another country at a school few people here had ever heard of, so joining the leadership team of a New York-based tech startup felt like a major milestone in my career. I had worked hard to get to that point, but I also had quite a bit of luck along the way. I was fortunate enough to cross paths with some amazing people who helped me push my career and life forward in ways I never thought were possible. To me, RippleMatch has always felt like a way to pass some of that luck forward and help others access the kind of opportunity that changed my own life.

All Articles

Nearly Two-Thirds of Graduates From The Class of 2019 Had Multiple Job Offers to Choose From
Kate Beckman
While many graduating seniors still worry about hearing back from the company of their dreams and standing out from other applicants, today’s entry-level candidates are enjoying a strong job market that allows them to be more selective about where they apply and ultimately work.
How To Cultivate a Sense of Community Among Your Entry-Level Hires
RippleMatch
When some people think of a company’s sense of “community,” they picture employees socializing at company happy hours, engaging in friendly tabletop games, or talking in swanky communal areas. Data from our recent State of the Gen Z Job Search report shows that company culture and community is important to Gen Z – and it’s especially important to Gen Z women. But community is about more than ping pong tables and kombucha on tap. It’s about facilitating genuine connections among employees. When bringing on new hires at the entry-level, try some of these ideas to foster a stronger sense of community and use community-building as a selling point in your recruitment outreach.
6 Steps to Create a Gen Z-Friendly Candidate Experience
RippleMatch
As colleges have welcomed students back to campus, graduating seniors are already gearing up for their job search. In fact, our recent State of the Gen Z Job Search report found that 51% of Gen Z students begin looking for entry-level jobs in or prior to the October before they graduate. With Gen Z candidates already job-hunting, employers who want to attract top talent will not only need to get started early, but also maintain a positive experience throughout every aspect of the candidate journey, from the information-gathering stage, the application process, the job interview and the final offer. While there are standard components of any great candidate experience, data collected for our report Understanding the Gen Z Candidate Experience reveals some important information about creating a positive hiring experience for today’s entry-level job seekers. Whether it’s your first time recruiting Gen Z candidates or you are looking to get ahead of your competition, here are some actionable steps you can take during this year’s hiring season to create a Gen Z -friendly candidate experience.
10 Companies That Embrace Video In Their Recruitment Marketing Strategies
Kate Beckman
If a picture's worth a thousand words, a video is worth well more than that. And when it comes to engaging with a new generation of talent, using video to showcase your company's culture and value propositions can be a smart way to inform prospective employees about what makes your company great. While there are a ton of awesome recruitment marketing videos out there, some companies have developed a standout strategy to use video to their advantage. These companies have embraced video, effectively incorporating it into their careers page and other platforms. Looking for some inspiration on how to use video to your advantage? Here are some of our favorite approaches:
How To Host a Successful Onsite Recruitment Event for Entry-Level Candidates
RippleMatch
For companies located in a big city or companies that recruit from local colleges, hosting an onsite recruitment event can be a great way to get candidates excited about the office and offer the opportunity to meet potential future coworkers. A well-organized event can propel your company to the top of college graduates’ preferred list of employers. Conversely, a poorly-run event can backfire for an employer’s brand and keep the best candidates away. So how can your company put together a successful onsite recruitment event, from planning, to marketing, to execution? Follow these important steps.
This Is When Gen Z Candidates Begin Their Job Search
Kate Beckman
Even with the thriving job market, sensible Gen Z’ers aren’t procrastinating when it comes to their job search. In our recent survey of over 1,100 graduates* from the class of 2019, 51% of our Class of 2019 respondents began their job search in or prior to October 2018, with the bulk of respondents selecting “August 2018” as the start of their job search. There’s a small spike of candidates that begin their search in January, and overall, 20% of Gen Z’ers began their search between January 2019 and March 2019. 20% of respondents waited until April, May or June to begin their job search.
6 Hiring Metrics You Should Be Tracking at the Entry Level
RippleMatch
Hiring any new team member is an investment. But hiring entry-level employees who often require additional training and adjustment periods is its own category, and there are specific entry-level hiring metrics that every talent team should be tracking.
Only 6% of Gen Z Job Seekers Feel Prepared to Negotiate for Better Compensation
Kate Beckman
Negotiating for a higher salary can make even the most seasoned professionals feel uncomfortable. So it’s no wonder that most entry-level candidates feel unprepared to negotiate for a better compensation package when evaluating a job offer.
6 Professional Development Programs To Offer Your Gen Z Employees
RippleMatch
Professional development is one of the major perks and benefits that today’s young employees are looking for when searching for a job. In fact, Gen Z employees value professional development opportunities even more than other factors like compensation and company prestige, making learning & development programs an essential component to attracting and retaining Gen Z talent. But with so many types of programs to choose from, where do you begin? We recommend implementing a variety of professional development programs that combine formal and informal learning, as well as options that can be completed on the employees’ own time or as part of the regular workday. Take your professional development programs to the next level with these six suggestions, tailored to the needs of Gen Z.
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