Insights

A blog for leaders who care about recruiting and retaining the next generation of talent.

The Rise of the AI Generalist: How to Adapt Your Entry-Level Hiring Strategy to Hire Difference-Makers
Aug 26, 2025

If you lead early-career hiring, you’re probably bracing for tougher conversations with your CFO. In most industries, hiring targets are getting smaller, budgets are tightening, and the instinct might be to scale back entry-level hiring. After all, if AI is automating more of the “starter” work, do you still need as many junior hires?

Ushering in a New Era at RippleMatch: Building the Future of Hiring
Aug 18, 2025

Three years ago, I chose to join RippleMatch because I felt an immediate connection to its mission of expanding access to opportunity. I saw a product and a team with the potential to fundamentally change how hiring works in today’s world, making it fairer, faster, smarter, and more human. My own journey began in another country at a school few people here had ever heard of, so joining the leadership team of a New York-based tech startup felt like a major milestone in my career. I had worked hard to get to that point, but I also had quite a bit of luck along the way. I was fortunate enough to cross paths with some amazing people who helped me push my career and life forward in ways I never thought were possible. To me, RippleMatch has always felt like a way to pass some of that luck forward and help others access the kind of opportunity that changed my own life.

All Articles

8 University Recruiting Professionals Share Their Expert Tips For Making the Most of a Campus Visit
Kate Beckman
In today’s talent acquisition landscape, campus visits remain an essential tool in the arsenal of many university recruiting teams. Even with the emergence of new recruitment technologies, companies still recognize the value of meeting students face-to-face, strengthening employer brand, and continuing relationships with career centers.
9 Companies With An Innovative Approach To Early-Career Recruiting
Kate Beckman
Check out our most recent list for 50 innovative companies with unique campus recruiting strategies in 2023 here.
How BMO Financial Group Is Using a Campus Influencer Program To Win Over Gen Z Talent
Kate Beckman
Today’s college students grew up with an endless supply of information at their fingertips. From social media to search engines, Generation Z has been wading through a stream of information since they could access the internet. As a result, they have developed intuitive filters to screen for what they do and don’t want to consume. With this selective focus, how can companies break through the noise and stand out to this generation?
4 University Recruitment Trends to Watch in 2020
Kate Beckman
Today’s college graduates are entering a workforce nearly unrecognizable from the start of the previous decade. A booming economy and a high demand for hard and soft skills have given Gen Z an advantageous entrance into the workforce, flipping the script on what it takes to recruit top entry-level candidates. Unlike previous years, employers no longer have their pick of any candidate, and entry-level candidates are more often dictating what a positive candidate experience looks like to them. Understanding what this generation wants out of their career and their interactions with a company is paramount to building meaningful relationships with these candidates.
4 Ideas for Early Talent Identification and Engagement
Kate Beckman
Most of us know that procrastination never pays off. So when it comes to university recruiting, proactively engaging with and identifying talent can pay dividends when it comes to hiring for your entry-level roles.
7 Unique and Engaging Careers Pages To Inspire Your Recruitment Marketing
Kate Beckman
From highlighting office culture to showcasing company values, your careers page is your chance to share everything your company has to offer. And with the careers page ranking as the No. 1 source of information for entry-level candidates researching a company, it’s more important than ever to create a page that will engage and educate candidates as they begin the application process.
The Top Reasons College Graduates Accept Job Offers
Kate Beckman
What motivates a new graduate to accept a job offer? With levels of student debt and the cost-of-living in major cities climbing, one might think that money would be the main motivator for young people starting out their careers. However, today’s top graduates are making their professional decisions based on factors like career growth opportunities and company culture, rather than compensation alone.
Nearly Two-Thirds of Graduates From The Class of 2019 Had Multiple Job Offers to Choose From
Kate Beckman
While many graduating seniors still worry about hearing back from the company of their dreams and standing out from other applicants, today’s entry-level candidates are enjoying a strong job market that allows them to be more selective about where they apply and ultimately work.
10 Companies That Embrace Video In Their Recruitment Marketing Strategies
Kate Beckman
If a picture's worth a thousand words, a video is worth well more than that. And when it comes to engaging with a new generation of talent, using video to showcase your company's culture and value propositions can be a smart way to inform prospective employees about what makes your company great. While there are a ton of awesome recruitment marketing videos out there, some companies have developed a standout strategy to use video to their advantage. These companies have embraced video, effectively incorporating it into their careers page and other platforms. Looking for some inspiration on how to use video to your advantage? Here are some of our favorite approaches:
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