Insights

In today’s talent acquisition landscape, campus visits remain an essential tool in the arsenal of many university recruiting teams. Even with the emergence of new recruitment technologies, companies still recognize the value of meeting students face-to-face, strengthening employer brand, and continuing relationships with career centers.

Check out our most recent list for 50 innovative companies with unique campus recruiting strategies in 2023 here.

Today’s college students grew up with an endless supply of information at their fingertips. From social media to search engines, Generation Z has been wading through a stream of information since they could access the internet. As a result, they have developed intuitive filters to screen for what they do and don’t want to consume. With this selective focus, how can companies break through the noise and stand out to this generation?

Today’s college graduates are entering a workforce nearly unrecognizable from the start of the previous decade. A booming economy and a high demand for hard and soft skills have given Gen Z an advantageous entrance into the workforce, flipping the script on what it takes to recruit top entry-level candidates. Unlike previous years, employers no longer have their pick of any candidate, and entry-level candidates are more often dictating what a positive candidate experience looks like to them. Understanding what this generation wants out of their career and their interactions with a company is paramount to building meaningful relationships with these candidates.

Most of us know that procrastination never pays off. So when it comes to university recruiting, proactively engaging with and identifying talent can pay dividends when it comes to hiring for your entry-level roles.

From highlighting office culture to showcasing company values, your careers page is your chance to share everything your company has to offer. And with the careers page ranking as the No. 1 source of information for entry-level candidates researching a company, it’s more important than ever to create a page that will engage and educate candidates as they begin the application process.

What motivates a new graduate to accept a job offer? With levels of student debt and the cost-of-living in major cities climbing, one might think that money would be the main motivator for young people starting out their careers. However, today’s top graduates are making their professional decisions based on factors like career growth opportunities and company culture, rather than compensation alone.

While many graduating seniors still worry about hearing back from the company of their dreams and standing out from other applicants, today’s entry-level candidates are enjoying a strong job market that allows them to be more selective about where they apply and ultimately work.

If a picture's worth a thousand words, a video is worth well more than that. And when it comes to engaging with a new generation of talent, using video to showcase your company's culture and value propositions can be a smart way to inform prospective employees about what makes your company great. While there are a ton of awesome recruitment marketing videos out there, some companies have developed a standout strategy to use video to their advantage. These companies have embraced video, effectively incorporating it into their careers page and other platforms. Looking for some inspiration on how to use video to your advantage? Here are some of our favorite approaches: