Insights

A blog for leaders who care about recruiting and retaining the next generation of talent.

Investing in the Future: How To Build Out an Early ID Strategy Without Overloading Your Team
Apr 01, 2025

In today’s fast-moving campus recruitment landscape, it can be difficult to think beyond the next month—let alone plan for next year. But if you want to ensure you have a continuous pipeline of top talent, investing in Early ID programs is essential. In fact, RippleMatch data finds that 60% of candidates say they go directly to a company's career page to check out available opportunities when searching for a job or internship. That means the early recognition you build early on can have a big impact in the kind of talent you can attract later on.

How to Prevent Candidates from Reneging After Accepting an Offer
Mar 24, 2025

In today’s hiring landscape, securing an offer acceptance doesn’t mean your job is done. With 60% of Gen Z candidates continuing to passively search for roles after accepting an offer and a number of employers reporting that candidates are reneging on offers, employers must think strategically about how to reduce post-offer fallout—and it starts well before a candidate’s first day.

All Articles

8 University Recruiting Professionals Share Their Expert Tips For Making the Most of a Campus Visit
Kate Beckman
In today’s talent acquisition landscape, campus visits remain an essential tool in the arsenal of many university recruiting teams. Even with the emergence of new recruitment technologies, companies still recognize the value of meeting students face-to-face, strengthening employer brand, and continuing relationships with career centers.
9 Companies With An Innovative Approach To Early-Career Recruiting
Kate Beckman
Check out our most recent list for 50 innovative companies with unique campus recruiting strategies in 2023 here.
How BMO Financial Group Is Using a Campus Influencer Program To Win Over Gen Z Talent
Kate Beckman
Today’s college students grew up with an endless supply of information at their fingertips. From social media to search engines, Generation Z has been wading through a stream of information since they could access the internet. As a result, they have developed intuitive filters to screen for what they do and don’t want to consume. With this selective focus, how can companies break through the noise and stand out to this generation?
4 University Recruitment Trends to Watch in 2020
Kate Beckman
Today’s college graduates are entering a workforce nearly unrecognizable from the start of the previous decade. A booming economy and a high demand for hard and soft skills have given Gen Z an advantageous entrance into the workforce, flipping the script on what it takes to recruit top entry-level candidates. Unlike previous years, employers no longer have their pick of any candidate, and entry-level candidates are more often dictating what a positive candidate experience looks like to them. Understanding what this generation wants out of their career and their interactions with a company is paramount to building meaningful relationships with these candidates.
4 Ideas for Early Talent Identification and Engagement
Kate Beckman
Most of us know that procrastination never pays off. So when it comes to university recruiting, proactively engaging with and identifying talent can pay dividends when it comes to hiring for your entry-level roles.
7 Unique and Engaging Careers Pages To Inspire Your Recruitment Marketing
Kate Beckman
From highlighting office culture to showcasing company values, your careers page is your chance to share everything your company has to offer. And with the careers page ranking as the No. 1 source of information for entry-level candidates researching a company, it’s more important than ever to create a page that will engage and educate candidates as they begin the application process.
The Top Reasons College Graduates Accept Job Offers
Kate Beckman
What motivates a new graduate to accept a job offer? With levels of student debt and the cost-of-living in major cities climbing, one might think that money would be the main motivator for young people starting out their careers. However, today’s top graduates are making their professional decisions based on factors like career growth opportunities and company culture, rather than compensation alone.
Nearly Two-Thirds of Graduates From The Class of 2019 Had Multiple Job Offers to Choose From
Kate Beckman
While many graduating seniors still worry about hearing back from the company of their dreams and standing out from other applicants, today’s entry-level candidates are enjoying a strong job market that allows them to be more selective about where they apply and ultimately work.
10 Companies That Embrace Video In Their Recruitment Marketing Strategies
Kate Beckman
If a picture's worth a thousand words, a video is worth well more than that. And when it comes to engaging with a new generation of talent, using video to showcase your company's culture and value propositions can be a smart way to inform prospective employees about what makes your company great. While there are a ton of awesome recruitment marketing videos out there, some companies have developed a standout strategy to use video to their advantage. These companies have embraced video, effectively incorporating it into their careers page and other platforms. Looking for some inspiration on how to use video to your advantage? Here are some of our favorite approaches:
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