Insights

Building your employer brand is a critical part of engaging candidates and attracting top talent to your organization. How do you craft your employer brand to appeal to today’s young job seekers? By speaking to what they value in the workplace.

RippleMatch’s 2021 Fall User Conference was filled with information-packed sessions and workshops on the future of campus recruiting. The conference concluded with a Leadership Roundtable moderated by Andrew Myers, RippleMatch’s CEO and Founder. He was joined for the discussion by Cindy Loggins, the Director of Global University Recruiting and Programs at eBay, Bruce Soltys, AVP of Talent Acquisition Sourcing Strategies at Travelers, and Stephanie Turner, Campus Sourcing Leader, Talent Attraction and Acquisition at EY.

For many years, companies focused their early career recruiting efforts on a core set of target schools. Fall recruitment season would be filled with trips to campuses for endless career fairs and interviews. Almost all hiring for internships and entry-level positions came from the same schools, year after year.

After hundreds of nominations, a month of voting, and over 15,000 votes cast by the public, we’re proud to share the winners of the 2021 Campus Recruiting Choice Awards. These outstanding campus recruiting professionals come from companies across industries, reflect campus programs of all sizes, and represent a range of experience levels. Each one overcame the challenges of a tumultuous year to lead with empathy, innovate, and make their mark on the industry.

Recruitment events have traditionally been a great way to find and engage top candidates. However, they’re not without their challenges. At large career fairs, you may speak to hundreds of students in one day. It can be difficult to keep track of which ones stood out, and even more challenging to follow up with them afterwards. Self-hosted virtual events are a good way to target specific groups with hyper-relevant content, but marketing the events and getting RSVPs is easier said than done.

There’s no doubt about it. We’re in a better place this summer than last. We know how to use Zoom, are pros at hosting virtual events, and may even have a return-to-office plan all set. Compared to the chaos we faced in the summer of 2020, there’s a lot to be excited about as we plan for fall recruiting this year.

For years, campus recruiting looked essentially the same every fall. You’d fill out your schedule with a full slate of on-campus, in-person career fairs and recruitment events, relying heavily on specific schools to fill positions. But in 2020, everything changed. Companies were forced to recruit almost entirely virtually, learning how to navigate everything from events to interviews on Zoom. This year, with students returning to campus nationwide, in-person events are popping up on the schedule once again. But the campus recruitment landscape has been changed forever.

When focusing on D&I in the workplace, it’s important that the inclusion part of the equation isn’t pushed aside. Companies must create inclusive environments for their employees in order to ensure they’re happy, feel safe, and are able to work to the best of their abilities. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month.

June 5, 2021 - New York, NY - RippleMatch, the leading early career recruiting platform, today announced that it will be presenting proprietary insights collected from thousands of Gen Z candidates who are part of a group that is traditionally underrepresented at work. These insights will be shared live during the 2021 NACE Conference & Expo as part of RippleMatch's data webinar on June 7 at 12:15 pm ET.