Insights

Making your workplace accessible and friendly to potential and current employees with disabilities is not just the right thing to do—it will make your business stronger. A study conducted by Accenture, the American Association of People with Disabilities, and Disability: In found that organizations prioritizing accessibility had 28 percent higher revenue, and people with disabilities represent the third-largest market segment in the United States. By bringing in employees with different abilities and backgrounds, your business will make better products, understand your customers more, and will foster an open, strong community.

Millennials are currently the largest generation in the U.S. labor force, but it’s Generation Z that will be filling internships and entry-level roles for years to come. With the oldest members of Generation Z now entering the workforce, it’s essential for companies to understand how their youngest employees will operate in the workforce.

COVID-19 is rewriting the rules of entry-level recruitment. With many universities sticking with remote or distance learning this fall and spring, “campus recruiting” is less about meeting students on campus and more about hiring candidates over Zoom. One of the biggest challenges is that it can be hard to create an inclusive hiring process when students have varying access to resources. These differences can be more stark than before as more students are living and learning from home.

Learn more about how to execute a successful recruitment events strategy via our guide, "100 Events & How to Do Them."

Learn more about how to execute a successful recruitment events strategy via our guide, "100 Events & How to Do Them."

This upcoming recruitment season will be unlike any other. With many schools sticking with distance learning for the fall semester, employers will need to be more creative than ever in their campus recruiting, especially when it comes to events.

In a typical semester, students often used in-person employer presentations and career fairs not just as a way to find jobs or internships, but as a way to explore and understand industries and career paths; a RippleMatch survey found that 74% of students previously used in-person events as a career discovery tool. Another RippleMatch survey conducted in wake of COVID-19 found that 68% of students are applying to positions outside their preferred industry. That means as students apply for jobs and explore career paths, it’s important to showcase what your industry has to offer, even in a virtual setting.

With campus recruiting going virtual, students may be overwhelmed with emails, social media posts, and overall “Zoom fatigue.” On top of that, employers who are competing for top college talent will likely all be facing the same limitations in terms of technology, and many are still encountering a steep learning curve as they try to create engaging online presentations.

Spring 2020 was an unprecedented time in higher education. Thousands of campuses across the country took their classes online to adhere to social distancing measures, policies which persisted for the remainder of the semester and culminated in virtual graduations for the Class of 2020.